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03Cloud Platform · Acquisition

Dgraph Labs

Small team, three blockers. We built and shipped the cloud platform, unblocked login from Auth0, and fixed marketing in months — not years.

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Measured resultAcquired by Istari DigitalThe number that mattered most.
Engagement
0-to-1 product build
Timeline
2019 — 2021
Industry
Cloud software
Focus
Cloud launch, login, leads

How it works

We built the cloud, then took back login.

Dgraph Cloud came first — full platform from scratch in 3 months. Then we replaced Auth0 in 6 weeks and wired growth, so one small team shipped all three.

DBaaS launch / three monthsBuilt forDgraph logodelivery map / 01
01
Dgraph Cloud MVPPlanned, built and polished in 3 months
02
New Auth SystemReplaced Auth0 end-to-end in 6 weeks
03
Dynamic Scaling InfraUsed Kubernetes to dynamically scale infra as needed, cutting down on costs
04
GrowthIncreased leads 2x, while making leads cheaper
3 monthsto launch MVP
6 weeksto replace login
-40%cost per lead

The challenge

Ship a working cloud product, replace Auth0 login, and measurable marketing — fast, with a small team.

What we did

  1. 01Built the cloud platform from scratch in under 3 months. Full database-as-a-service — clusters, billing, onboarding — so customers self-serve instead of waiting.
  2. 02Replaced Auth0 with owned login in six weeks. Full control, no vendor bill, no lock-in — auth your team actually owns.
  3. 03Set up infrastructure that scales itself. Clusters grow with customers automatically, so growth doesn't mean midnight ops.
  4. 04Made pages 40% faster and made marketing measurable. Speed fixes plus analytics wiring, so spend runs on data, not guesses.
  5. 05Cut cost per lead 40% and grew quality leads 200%+. Faster pages plus clear tracking turned marketing into a growth loop.
  6. 06Got new hires productive in under three months. Clean code and docs meant the internal team could own it after we left.
GoKubernetesReactC#OAuthMixpanel / Google AnalyticsGoKubernetesReactC#OAuthMixpanel / Google AnalyticsGoKubernetesReactC#OAuthMixpanel / Google Analytics

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